Have you ever checked your website analytics just to find a huge chunk of your traffic listed as direct – no context, no further data? Kind of like these visitors have appeared out of thin air. If you answered yes, that means you’re already familiar with the...
Every experienced marketer knows that the successful social media strategy can be boiled down to a well-organized creative chaos. As the world of digital marketing often requires managing content for multiple clients across multiple platforms, organisation tools are a...
Meta’s latest creation, Threads, has recently made its way into the Bulgarian social media realm, causing a stir amongst both users and marketers. As a promising tool within the ever-evolving landscape of digital communications, this new platform holds numerous...
Once upon a time, social media influencers were the kings and queens of the online world, adored by millions of followers who hung on their every word. But now, a new trend has emerged on TikTok, and it’s putting the power back in the hands of the people. The...
Recently, TikTok has become much more than a buzzword. It became the most downloaded app in 2021, and its popularity continues to take over the world. Could it replace Facebook and Instagram? We will wait and see. Even though young adults and teenagers are the primary...
Did you know that over 88% of businesses market on social media these days? If this isn’t a clear indication that your business needs to be on social media, then we don’t know what is. It’s simply a must to go social but there are some essential things you need to...
